Thank you Skylarc, very quick and superior service. Highly recommended.
The Process
Skylarc visited the site and provided a complete valuation of all of Marks plant and machinery, providing a valuation with integrated photos of all major plant, along with estimated sale prices (low and high) to give a realistic expected sales value. This gave Mark the opportunity to analyse the return he would get from his assets and make an informed decision regarding their sale. The auction set up took two weeks; All machinery was professionally groomed to a high standard and 312 lots were photographed and described. Video footage of machinery operating was included for all workshop machinery and their videos uploaded to YouTube for inclusion in the Trade Me listings.
Marketing
A comprehensive plan to sell all assets via an online Trade Me event was produced backed by a detailed marketing plan incorporating email outs to Skylarc's own and engineering industry mailing lists, display advertising on Trade Me itself and a targeted Facebook campaign which reached over 38,000 people. A landing page featuring information about the auction was published in all marketing and this linked onto the auction once it was listed on Trade Me.
Results
The auction ran for 7 days. Total sales exceeded the valuation by 43% with turnover significantly above expectations. Collection was staged for better health and safety and customer service, with small items movable by hand collected over a three day period, followed by medium-sized machinery movable with a forklift and finally heavy machinery that required specialist equipment and disassembly. The site was cleared within a week.
What Our Clients Say
Here's what some of the people who have worked with us have had to say about their experience.
Sam and the team at Skylarc made an extremely complex process seem easy! The professionalism and integrity they displayed was second to none and we were absolutely astounded by the results they delivered. An absolute breeze to deal with and exceeded all expectations – I would strongly recommend their services.
Thanks Sam, a quick and easy way to exit business, with surprising results.
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