Operations ceased in 2020, leaving a wide range of complex assets - including jetpacks, IT infrastructure, and parts - stored across multiple locations in Christchurch.
Skylarc identified the true value in the technology and intellectual property, but faced several challenges:
Managing and preparing these assets for sale required a structured and highly coordinated approach.
The process involved coordinated efforts to recover and reassemble jetpacks and their associated technology from various sites throughout Christchurch. Collaborations with former staff and IT providers enabled the reinstatement of the main servers and the restoration of the IT infrastructure.
An international tender site was created to facilitate the sale of the main business assets, including the latest Jetpack models, design information, parts, and other small assets were prepared for an online auction.
Link to the closed tender site
After 30 years of development and over $50 million in investment this iconic startup company ended in closure. All technology, jetpack prototypes and associated equipment is for tender. By order of liquidation by the company Grant Thornton Martin Jetpack is a proven flying machine that was nearing production when the company closed... Continue Reading
To generate attention for the auction and the tender, an intentional marketing campaign was launched, featuring advertisements in blogs, magazine, New Zealand Engineering News, New Zealand Aviation, and regional publications.
This campaign gained significant traction, with appearances on TV's "Seven Sharp" program, TV3's "The AM Show", National Radio, and numerous newspapers. A direct marketing effort targeted the New Zealand aviation industry and international players in the burgeoning eVTOL market.
The results were overwhelmingly positive. All intellectual property, computer servers, research materials, and the latest model Jetpacks were acquired by a single international organization with plans to continue technology development.
The online auction was a success, with Jetpack parts displayed in various museums, including MOTAT in Auckland and the Christchurch Museum. Individual Jetpacks sold for more than $150,000, far exceeding the liquidator's expectations.
Here's what some of the people who have worked with us have had to say about their experience.
Thank you Skylarc, very quick and superior service. Highly recommended.
Sam and the team at Skylarc made an extremely complex process seem easy! The professionalism and integrity they displayed was second to none and we were absolutely astounded by the results they delivered. An absolute breeze to deal with and exceeded all expectations – I would strongly recommend their services.
Thanks Sam, a quick and easy way to exit business, with surprising results.
Talk to our experienced team about your assets and get a clear, no-obligation proposal.
Skylarc